The 50’s were an antiquated time where a woman played a supporting role in her husband’s life. She took care of his house and his children. Society expected her to be the kind and generous host, with perfect hair, clothes and makeup with enough intelligence and wit to entertain but not enough to make a man insecure.
Luckily, these ideals have largely been cast straight into the garbage bin to make way with the stunning new idea that women are people equal to men, who have their own dreams, thoughts, and ambitions. But not everything from the 50’s should collect dust in a museum or be regulated to history textbooks that students and teachers cringe through. The fashion from this era is something worth saving even if the messaging around it is not. The pinup fashion from this era is finding a new home in the Internet-obsessed world of 2018.
If you subscribe to feminism, you might have a hard time accepting anything from this era that tied women down to men through laws and customs. However, the power of feminism has left its mark in this revival of 50’s pinup fashion like red lipstick on a Starbuck coffee cup. Here are five ways pinup fashion is feminist:
1. Embraces body types
You don’t have to have an hourglass figure a la Marylin Monroe to rock pinup fashion. Gone are the days where the requirements were white and thin. These days pinup communities are more inclusive of different body types whether you have darker skin or shaped like a penguin. This attitude doesn’t stop at shape and size, women with tattoos can also find a home in the new age of pinup fashion and are encouraged to find clothing that complements their ink.
2. Diversity
The 50’s weren’t exactly a great time for people of color with Jim Crow laws still on the books and rampant racism in every corner of life. Things have significantly improved (with a lot a room to grow) and the new pinup fashion has given women of color space to explore what was previously shut to them.
3. Unique
Pinup fashion lends itself to a large range of customization. The community encourages models to express themselves in their unique way whether by adding a cool scarf to floral dress or integrating tattoos with the pattern in a swimsuit.
4. Strength
The 50’s saw a generation of women who braved a world war on top of their society’s oppressive attitudes and laws. Pinup fashion embodies the bold nature that has been present in women throughout the ages.
5. No Age Limit
Older women are welcome in the new pinup era where other fashion styles consider you retired once you’re old enough to rent a car. Pinup fashion comes from the era 60 years in the past and the embraces women who have a more tangible connection to it with their experiences.
Ultimately, feminism is about allowing women to choose their own lifestyles without society’s pressure to tell them they should look and act a certain way to be valued. Pinup fashion is another way for women to reclaim a path of self-expression and look fabulous doing it.  by Tamara Cross